Est. reading time: 7 minutesThe world of marketing has changed. The days when billboards and catchy radio jingles were enough to grow a brand? Gone. In 2025, if your business isn’t online, does it even exist? (This is a rhetorical question, but the answer is a hard no.) With Nigeria’s massive market potential and an ever-expanding digital landscape, businesses […]
Est. reading time: 5 minutesImagine you just baked the most delicious cake anyone has ever tasted. It’s soft, rich, and topped with the perfect frosting. But here’s the catch, no one knows about it yet. How will they buy it? How will they taste it? That’s where a great product launch comes in. A product launch is like throwing
Est. reading time: 6 minutesSome brands make waves. Others barely make ripples. And then there are the ones that throw a rock into the ocean and wonder why nobody noticed. The difference? Direction. Building a brand isn’t just about existing—it is about thriving with intention. You can have the best product, the flashiest logo, and the most engaging social
Est. reading time: 6 minutesYou would probably never start any business if you were thinking of how to go into a market that is not crowded. Let’s be honest. At this stage, virtually every market is saturated or about to be saturated. So, you know what? Dead that thought and instead, think of what steps or magic you should
Est. reading time: 6 minutesDo you know that you could have the best product, but with sales that sucks? What could be the problem? Research has proven that 81% of customers need to trust a brand before buying from them. And you know that trust is earned. Now, you are probably thinking how do I earn that trust? Good
Est. reading time: 6 minutesEver feel like your brand is shouting into a void? You post, share, tweet—yet all you hear is the echo of your voice, like a pin drop in an empty room. Sound familiar? Don’t worry—you’re not alone. Many brands are caught in the same vortex of invisibility, but here’s the good news: it’s entirely fixable.
Est. reading time: 7 minutesA solid idea assessment framework is the ultimate blueprint for turning potential into progress. It’s a systematic approach to evaluating the feasibility, viability, and impact of an idea, whether it’s for a product, business, or project. By identifying strengths, weaknesses, opportunities, and risks, this framework acts like a GPS, guiding decision-makers to ideas worth pursuing.
Est. reading time: 4 minutes‘Finding your tribe’ as used in the topic simply relates to finding your dream audience on social media. Your dream audience consists of the specific group of people that your brand’s products or services cater to. Building a social media audience is important. This effort helps to increase a brand’s profit and also aids in
Est. reading time: 6 minutesHave you ever wondered how the world would be if there were no stories to tell? Blank, probably. We have been programmed to want to listen to, watch, or read stories, and our brains have transformed to love them. And that is who we are: storytellers. We make stories, and stories make us. In this
Est. reading time: 5 minutesSo, imagine this: You’ve crafted the perfect marketing email, designed an eye-catching website, or written an engaging blog post. It’s clever and informative, and it’s got your audience hooked. But then, there are no clicks, sign-ups, or purchases. What went wrong? Chances are, your call to action (CTA) was either missing, ineffective, or hiding in
