Est. reading time: 4 minutes‘Finding your tribe’ as used in the topic simply relates to finding your dream audience on social media. Your dream audience consists of the specific group of people that your brand’s products or services cater to. Building a social media audience is important. This effort helps to increase a brand’s profit and also aids in […]
Est. reading time: 5 minutesWords help to establish and communicate a brand’s identity and help to form emotional bonds with one’s target audience. Copywriting involves creating interesting messages for brand marketing and advertising. In branding, copywriting boosts customer engagement and helps establish a brand’s voice. This article will explore the power of words in building a brand. Let’s get
Est. reading time: 4 minutesIt is well known that staying updated on social media trends is critical to establishing a dominant presence on any online platform. One reason this is important is that it helps content creators create content that aligns with the desires of their target audiences. In this article, we will be looking at how we can
Est. reading time: 4 minutesPersonification is a figure of speech that involves attributing or ascribing human qualities or characteristics to nonhuman things or objects. Personification in British English is pronounced as puh-so-nuh-fuh-kay-shn. The Oxford Dictionary defines personification as “the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human
Est. reading time: 4 minutesAs explained in our introductory article on figures of speech, figures of speech are expressions that convey a particular meaning or piece of information. Among the figures of speech, simile and metaphor are used to make comparisons. They are both used to comparing two things that are unlike each other. They promote better communication, vivid
Est. reading time: 3 minutesA figure of speech is an expression that conveys a particular meaning or piece of information. They compare and contrast ideas, concepts or things. Figures of speech convey a clearer mental picture for understanding information. Although we may still be familiar with the basic figures of speech that we learned in the past, such as
Est. reading time: 3 minutesIn this part of our series on parts of speech, I will be talking about interjections. An interjection is a part of speech that consists of words or phrases that express feelings or emotions. Interjection in British English is pronounced as in-tuh-jek-shuhn. The Oxford Dictionary defines interjection as “a short sound, word, or phrase spoken
Est. reading time: 4 minutesA contraction is simply a word that is formed by combining two words or by shortening or omitting a word or phrase. They are also called short forms and are formed with the use of an apostrophe. The apostrophe, also known as contractive apostrophe, is placed where the missing letter should be. Contractions are used
Est. reading time: 5 minutesAn adjective is a word that modifies a noun or pronoun. The Oxford Dictionary describes an adjective as a “word naming an attribute of a noun.” It describes the qualities of something or someone. Adjectives, when used in communication, provide specific information about people, places, things, and animals, that gives a reader or listener a
Est. reading time: 4 minutes Punctuation marks are a set of symbols that indicate a pause or an emphasis. They separate or link sentences and clarify the meaning of a text—punctuation marks aid in expressing the structure and tone of a sentence or a piece of writing. Types of Punctuation Marks The English language makes use of several punctuation
