Author name: Janet Ajisafe

A person writing in a notebook at a desk.
Social Media Management

8 Amazing Writing Techniques That Will Wow Your Audience

Est. reading time: 4 minutes  Writing interesting and valuable content is a good way to capture your reader’s attention and encourage communication. It’s not just about putting sentences together; having amazing writing techniques helps you, as a brand or business, intentionally create an exciting experience for your reader with your content. A study by the Content Marketing Institute shows that

social media analytics
Social Media Management

Using Social Media Analytics for Great Marketing Results

Est. reading time: 5 minutesSocial media analytics in marketing helps in making informed and data-driven decisions and improving marketing performance. While social media is a good leverage, businesses must put out relevant content that will attract people’s attention. Doing this can be quite tricky, but with the help of the right information and analytics tools, it is possible. This

A pencil placed on an open book on a desk, with a variety of colorful cards.
Brand Management

How to Choose the Perfect Brand Colours

Est. reading time: 6 minutes  What do people feel when they see your brand? Perception is a great aspect of branding and starts with as little as your brand’s colour. The colours you choose for your brand greatly influence how people perceive it. Brand identity colours also influence your audience or consumer’s decision about your brand. While colour is

An open book lying on a desk next to a keyboard, with a person holding a pen above the book as if taking notes. If you want the alt text to emphasize something specific (like the type of book or the setting), feel free to provide more details
Social Media Management

How a Content Calendar Can Help You Stay Consistent

Est. reading time: 4 minutesConsistency is an important strategy when it comes to creating content and staying productive as an individual or a business. Using a content calendar can help you with productivity, time management, and ultimately thrive in your business. Understanding What Content Calendar Means A content calendar is a strategic tool used to plan, organise, and schedule

Personal pronouns
English Language

Personal Pronouns in the English Language

Est. reading time: 5 minutesPersonal pronouns are fundamental elements of the English language that replace nouns in sentences to avoid repetition and add clarity. They typically refer to people, animals, or objects; they vary based on their function in a sentence. In this article, I will give full details of what personal pronouns are, their types, and common mistakes

Sentences: Rules and Structures
English Language

Sentences: Rules and Structures

Est. reading time: 5 minutesSentences are a unit of language that expresses a complete thought or idea. They are the building blocks of communication and come in various forms and structures. This article will explain in detail what a sentence is, the types of sentences, and the rules guiding sentence formation. What is the definition of a sentence? In

Gerunds
English Language

Gerund Usage in Writing and Speaking

Est. reading time: 4 minutesA gerund is commonly used in the English language, and this article will explain in detail what a gerund is with numerous examples to help you confidently identify and use them in your writing and speech. What is a Gerund? A gerund is popularly used in sentences, and it’s a verb form ending with ‘-ing’

Suffixes
English Language

Suffixes: Meaning and Examples

Est. reading time: 5 minutesSuffixes are small but important parts of the English language that make your vocabulary richer. By adding them to root words, suffixes create new words and enhance the ability to communicate with precision. In this article, we will see the importance and versatility of suffixes in vocabulary development and understanding of the English language. What

Prefixes
English Language

Prefixes: Art of WordPlay

Est. reading time: 4 minutes  A vital part of English vocabulary is prefixes, and whether you notice them or not, they are always used in sentences, statements, or articles. It is important to know how to figure out a prefix in a sentence and how to use it. Once you understand the concept of prefixes, you will be able

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